IT solutions · West Midlands

Two specialists.
Squared results.

Based in the West Midlands and serving clients nationwide and internationally, we build websites, custom software, AI automations and video for businesses, then help you get them seen with advertising and marketing. You deal with the people doing the work, from first chat to launch day and after.

L × L = L² Louis & Lewis

What we do

Five services, one team

/web

Web design & development

Fast, clean websites that show up on Google and turn visitors into enquiries.

/software

Custom software & apps

Desktop apps and bespoke tools built around how your business actually runs.

/automation

AI & automation

Chatbots, email and admin automation, and spreadsheet tools that save hours each week.

/creative

Video, VFX & design

Promo videos, edits, effects, presentations and graphics that look the part.

/marketing

Advertising & marketing

Ads, social media and search campaigns that put your business in front of the right customers and bring in enquiries.

How it works

From first message to finished

Talk

Tell us what you need. A quick call or message is enough to start.

Quote

You get a clear, fixed quote and timeline. No surprises later.

Build

We build it and show you progress as we go, so you can shape it.

Support

After launch we stay on hand for fixes, updates and changes.

Got a project in mind?

Start a conversation
Services

What we can build for you

Every job is quoted to fit. Tell us what you need and we'll come back with a fixed price.

/web

Web design & development

Sites that load quickly, work on every phone and are easy for you to update. Built to bring in enquiries, not just look nice.

  • Business websites
  • Landing pages
  • Redesigns & rebuilds
  • Booking & contact forms
  • Search-friendly setup
  • Hosting & maintenance

Web design in detail →

/software

Custom software & apps

When off-the-shelf software doesn't fit, we build something that does. Simple to install, simple to use.

  • Windows desktop apps
  • Event & booth software
  • Internal business tools
  • Databases & dashboards
  • Hardware integrations
  • Ongoing support

Custom software in detail →

/automation

AI & automation

Hand the repetitive jobs to software. Answer customers faster and stop copying data between apps.

  • Website chatbots
  • Email & inbox automation
  • Admin workflows
  • Spreadsheet tools
  • Data cleanup & reports
  • App-to-app connections

AI & automation in detail →

/creative

Video, VFX & design

Content that makes your business look as good as it is, for your site, socials and pitches.

  • Promo & social video
  • Editing & colour
  • Visual effects
  • Presentations & decks
  • Logos & graphics
  • Product demos

Video & design in detail →

/marketing

Advertising & marketing

A great website only works if people find it. We plan, create and run campaigns that bring in customers, and show you clearly what's working.

  • Facebook & Instagram ads
  • Google Ads
  • Social media management
  • Local SEO & Google Business
  • Email campaigns
  • Ad design & copy

Marketing & SEO in detail →

Work

Selected projects

Six demo and concept projects that show the kind of work we deliver across all five services. Every business and figure shown is fictional.

← All work
Web design & developmentConcept project

London Road Detailing

Premium detailers sell trust as much as shine. We designed London Road Detailing around a single idea: a dark showroom where the light falls on the car. Renders were lit like a studio shoot, prices are clear before anyone picks up the phone, and booking takes five short steps, from package to deposit, on any device.

Key features
  • Dark, premium design with studio-lit 3D car imagery and refined serif typography
  • Three service packages with transparent pricing and a paint depth report that builds trust
  • Online booking with live calendar, time slots, add-ons and a running total
London Road Detailing homepage with a gloss black coupé under a studio spotlight and the headline "Showroom finish. Every time."
Desktop homepage
Booking screen showing a November calendar, drop-off time slots, add-ons and a £484 booking summary.
Booking interface
Mobile homepage with stacked headline, booking buttons and the car below.
Mobile homepage

3D car model: "Car Concept" from the Khronos glTF Sample Assets (CC BY 4.0), logos removed. Lighting and renders by L².

← All work
Custom software & Windows appsDemo project

BusinessManagementL2

Small firms often run on spreadsheets, a calendar and memory. BusinessManagementL2 brings them together in one Windows app. We designed it like a tool used all day: keyboard search, dense but calm tables, and colour used only for meaning, mint for money in and amber for anything that needs attention. Sample data is based on a fictional kitchen fitting company.

Key features
  • Live dashboard with revenue trend, outstanding invoices, appointments and job pipeline
  • Customer management with filters, lifetime value, balances and an activity timeline
  • Analytics for margin, service mix, lead sources, team utilisation and cash forecast
Dark desktop dashboard showing £74,860 monthly revenue, a revenue chart, today's appointments and a job pipeline.
Main dashboard
Customer table with status pills and lifetime values, with a customer profile and activity timeline on the right.
Customer management
Analytics screen with revenue and margin by month, revenue by service and a cash forecast.
Analytics
← All work
AI & automationDemo project

ASSIST AI

Most support questions are the same twenty questions. ASSIST AI answers those instantly from the business's own documents, books appointments straight into the calendar, and knows when to step aside. When a customer reports damage or asks for a person, a human takes over with a written summary, so nobody has to repeat themselves.

Key features
  • Website chat widget that quotes from the business's own price guide and books surveys
  • Support inbox with intent detection, suggested replies and one-click human handover
  • Analytics for AI resolution rate, handover reasons and questions the AI couldn't answer
Solar company homepage with an open chat assistant offering survey time slots.
Chatbot on a business website
Support dashboard showing 78.4% resolved by AI, conversations per day and top topics.
Support management dashboard
Support conversation where the AI books a survey, then hands a warranty question to a human agent.
Automated conversation with human handover
← All work
Custom software & appsDemo project

SNAPSTATION

At an event, a booth has about three seconds to explain itself. SNAPSTATION uses huge touch targets, one obvious button and a countdown you can see across the room. After the shot, guests get a printed strip and scan a code to keep the photos. Guest images in these screenshots are illustrations, not real people.

Key features
  • Event-branded welcome screen with large touch targets and format choice
  • Capture screen with countdown, live filters, props and strip progress
  • Printed strips plus QR, email and SMS sharing
Photo booth welcome screen with a glowing pink START button and the headline "Strike a pose, make memories."
Welcome screen
Capture screen with a countdown on 2, a filter panel and the photo strip in progress.
Photo capture with countdown
Finished photo strip next to a QR code and options to email, text or print another copy.
Finished strip and sharing
← All work
Video, VFX & designConcept project

FRAMEWORK

Premium audio is sold in silence. Our idea for VELA One was simple: show the product the way it feels, alone, lit softly, with nothing else competing for attention. We modelled the headphones in 3D, lit them like a product shoot and built a campaign around one line, "Silence, refined." The ads are static key visuals; the storyboard is pre-production planning, not finished film.

Key features
  • Original 3D product model rendered under dramatic studio lighting
  • Three coordinated static ad creatives with a shared headline, palette and type
  • 30-second film storyboard with timings, camera moves and sound cues
Graphite headphones under a warm studio light beside the headline "Silence, refined."
Campaign key visual (static)
Three static ads for VELA One: a billboard, an Instagram feed post and a Story.
Three coordinated ad creatives (static)
Six-frame storyboard for a 30-second headphone launch film, with timecodes and shot notes.
Film storyboard (pre-production)
← All work
Advertising & marketingConcept project

GROWTHLAB

Great ads are only half a campaign. For the fictional Ember Fitness, we planned the whole path from first impression to new member: one bold offer, creatives for each placement, a landing page with a single job and a dashboard that shows where every pound goes. All performance figures are labelled sample data, not real client results.

Key features
  • Instagram, Facebook and Story creatives built around one clear offer
  • Landing page and search ad written to convert, with a full lead funnel
  • Performance dashboard tracking cost per sign-up, conversion and ad-set results
Campaign overview with brief, lead funnel, budget split, landing page preview and Google search ad.
Campaign overview
Four phone mockups showing Instagram and Facebook ads for a free week at Ember Fitness.
Social media advert mockups
Performance dashboard showing 641 trial sign-ups at £10.00 each, with daily spend and ad-set results.
Marketing performance dashboard (sample data)
About

Why L²

L² is two Ls multiplied. Louis and Lewis each bring their own skills, and together they cover far more than either could alone. That's the idea behind the name and the way we work. Headquartered in the West Midlands, we deliver projects for clients throughout the UK and internationally.

Lewis

Builds the websites, software and automations. Turns messy processes into simple tools that just work.

Web developmentPythonAutomationData & spreadsheets

Louis

Leads design and creative. Brings websites and software to life with strong visuals, video and effects.

Web designSoftware designVFXVideo editing
How we work

What you can expect

Straight talking

Plain English, clear prices and honest timelines.

Direct contact

You speak to the people building your project, every time.

Here after launch

Fixes and updates don't stop when the invoice is paid.

Contact

Let's talk about your project

Send us a few details and we'll reply within one working day with next steps or a quote.